Sprite Mixlab x Harlem Week
The vibrant and dynamic multi-layered experience, focused on culture, art, food, and refreshment, continually attracted and engaged Harlem residents during the main spotlight weekend of Harlem Week 2025.Harlem Week is an annual celebration that highlights the best of Harlem, showcasing its arts, culture, religion, business, entertainment, and sports.
This initiative was fueled by the Apollo Theater's rich cultural heritage and Sprite's strong, vibrant brand ethos, in collaboration with Idlewild to create a prominent and popular presence that showcased both brands' commitment to the community.
This activation featured a community mural, a custom drink experience, and free limited merch celebrating Apollo and Coke’s long time partnership in Harlem.
This initiative was fueled by the Apollo Theater's rich cultural heritage and Sprite's strong, vibrant brand ethos, in collaboration with Idlewild to create a prominent and popular presence that showcased both brands' commitment to the community.
This activation featured a community mural, a custom drink experience, and free limited merch celebrating Apollo and Coke’s long time partnership in Harlem.
Professional ︎
2025
Site
︎︎︎ Harlem Week
Client
︎︎︎ Idelwild Experiential x Apollo Theater sponsored by Coca-Cola
Responsibilities
︎︎︎ Concept Development, Spatial and Grpahic Design Development, Onsite Production and Fabrication Coordination
2025
Site
︎︎︎ Harlem Week
Client
︎︎︎ Idelwild Experiential x Apollo Theater sponsored by Coca-Cola
Responsibilities
︎︎︎ Concept Development, Spatial and Grpahic Design Development, Onsite Production and Fabrication Coordination